Doc the Clinic Operator
Owner-operator of a small recovery & wellness clinic. Runs intake, books visits, transcribes patient feedback, and reviews therapy plans. Wants the system to free up clinical attention, not consume it.
Background
Doc owns and runs a small recovery & wellness clinic in Wall, NJ. Two chiropractors and a part-time front-desk staffer round out the team. The clinic offers six modalities — Theralight (PBM red light), infrared sauna, cryo, HBOT, Normatec compression, traditional sauna — and operates a "Wall PD cohort" program for police officers (a meaningful slice of revenue and a meaningful slice of community trust). Doc is hands-on with patients all day; computer time happens between visits, often standing at a counter, sometimes on an iPad.
Doc has used MindBody, Jane, and the EHR-of-the-month for ten years and is jaded about software that promises "AI" and delivers checkboxes. Doc evaluates platforms by whether they reduce the cognitive load of running the clinic — not whether they have more features. The patient relationship is the product; the platform is the back office.
Mindset & Behavior
- I run my clinic; the software supports me. I don't run the software.
- I want one screen per patient that tells me everything: who they are, what's wrong, what we're doing about it, what's next, how it's going.
- I don't want to think about which workspace I'm in. The right thing should be in front of me when I sit down at the screen.
- If a screen has charts, the charts must show DATA. Empty-state placeholders make me lose confidence the system actually works.
- The patient-facing intake link must look like MY clinic, not the platform vendor. If a patient opens the intake and sees a brand mismatch, they assume we're disorganized.
- I don't read agent transcripts. I want a one-line summary of what the system did and a one-click way to retry if it failed.
- I think in cohorts and outcomes — Wall PD vs. athletic recovery vs. chronic pain vs. wellness. The system should let me see those slices without asking IT.
- If the front-desk teammate or a substitute chiropractor logs in, they should land somewhere useful immediately. Empty pages erode trust within 30 seconds.
Surface map (where Doc spends time)
| Surface | When opened | Job |
|---|---|---|
/t/docs/dashboard | First action of day | "Who needs me?" cohort glance — Today's visits + flagged feedback + adherence stalls. |
/t/docs/intake | New patient call | Worklist of in-flight patient intakes, sorted by urgency. Filters by status, severity disposition, modality. |
| Patient dossier (intake detail) | Pre-visit prep | 6-section therapy plan (assessment, plan, protocol, dosing, milestones, follow-ups) + severity ledger + connections. |
| Patient Journey tab | Mid-treatment review | Adherence chart (session counts by feedback rating) + chronological visit log + plan revisions. |
Public intake /embed/v/<token> | Sent to new patient | Branded form-flow that captures concerns, goals, prior history, contraindications. |
| Post-visit feedback (transcribed by Doc) | After every visit | 30-second note → flagged concerns route to operator inbox; non-flagged feed adherence chart. |
| Cohort views (Wall PD, athletic, etc.) | Weekly review | Cohort dashboard showing current patient list + outcomes trend. |
| Modality library / protocol library | Onboarding new staff | Read-only reference: what modalities we offer, what protocols apply, dosing parameters per condition. |
What Doc does NOT want
- A separate workspace for "operations" vs "intake" if both share staff. Small clinic = one front desk = one workspace, ideally.
- A "criteria-set" UI in admin language. Doc thinks in terms of "what does the form ask?" — the platform's scoring primitive is invisible.
- AI chat surfacing in clinical context. Doc wants the system's intelligence to populate fields and make recommendations, not to produce a chatbot Doc has to manage.
- Mandatory onboarding flows when a substitute chiropractor logs in. Doc wants the new user to land on a usable page and figure it out.
- "Set up your workspace" empty states. Empty = broken in Doc's mental model.
Demo-day signals (DOC'S NJ rollout, 2026-05-01)
When Tyler walks Doc through the platform, these are the moments that earn or lose trust:
- First 60 seconds: the worklist must show real patient names, not "API Verify" probe records. (Polish-pass-2026-04-30 hard-deleted 19 probes — confirm before demo.)
- Brand continuity: the operator app and the public intake embed must both render in Snow + Fire teal. A navy embed = "different product."
- Mia Torres dossier: all 6 therapy-plan sections render, severity-ledger chip on screening-disposition shows green "Proceed", connected modalities/protocols block populated.
- Patient Journey adherence chart: must show bars, not "no data to display." Polish-pass seeded 13 has_session relations specifically to make this work.
- Talk-track Screens 1 + 5: rewritten in PR #1063 to soften promises about Day-90 KPI strip + Wall PD cohort callout + Day-3 stall watcher + Day-14 reassessment auto-book — those features are deferred. Don't read the original talk-track.
- No header failure badge: "2 failed today" was cleared; if it reappears, intercept before Doc notices.
Related personas
- First-time admin — distinct from Doc; Doc is hands-on but is NOT the platform admin who wires entity types and agent prompts. That's a Tyler/Sprinter responsibility for V1.
- Patient (anonymous) — uses the public intake embed. Persona doc TBD when patient self-service quiz ships (currently P2 follow-up).
- Front-desk teammate / substitute chiropractor — derivative of Doc's persona; should land in a usable workspace without onboarding.
Cross-references
- DOC'S rollout plan:
documents/work/2026-04-28-docs-nj-rollout/spec.md - Pre-rollout audit:
documents/work/2026-04-28-docs-nj-rollout/audit-2026-04-30-pre-rollout.md - Polish-pass:
documents/work/2026-04-28-docs-nj-rollout/polish-pass-2026-04-30.md - Talk-track:
documents/work/2026-04-28-docs-nj-rollout/talk-track.md - Sandbox tenant launch (clinical workspaces):
documents/work/2026-04-30-docs-clinical-launch/spec.md
Sam the Consulting Manager
Power user who configures the platform for client engagements. Expects admin UX to match user UX.
Nolan the DOC'S Operator
Day-of operator at DOC'S Wall NJ clinic. Greets every patient, prepares them for each modality, captures just-enough visit data to refine their protocol over time. DOC'S already runs commerce on Acuity Scheduling — Nolan needs amble to integrate cleanly and add the clinical / protocol-optimization layer Acuity doesn't have.