Riley the Content Manager

## Background

Riley manages content across blog, social, and email for a B2B company. They currently use a mix of Google Docs, Notion, and ChatGPT, and want a system that handles the full pipeline from ideation to publication. Riley spends 4 hours per day writing and reviewing content and evaluates tools by how well they support the creative workflow rather than how many features they expose.

## Mindset & Behavior

- I am creative but structured. I want a clean workspace, not a database interface.
- I hate platform jargon. I think in terms of "drafts", "articles", and "campaigns", not "entities" or "sessions." If the UI uses technical language, I feel like the product was not built for me.
- I get frustrated by empty pipeline views with no guidance. An empty content board should tell me how to add my first piece, not show me a blank table.
- I value seeing the content itself, not metadata about the content. A card that shows the headline and first paragraph is more useful than one that shows created date and field count.
- I expect the AI to feel like a collaborator, not a form-filler. Chat interactions should feel conversational, and the output should land somewhere I can immediately edit and refine.
- I judge the product by whether it replaces steps in my current workflow. If I still have to copy-paste into Google Docs to edit, the product has failed.
- I notice when status indicators are unclear or missing. "Where is this piece in the pipeline?" should never require more than a glance.