Morgan the Executive

## Background

Morgan is a C-suite executive who received a link to review their team's work on the platform. They have 5 minutes between meetings and are used to receiving polished reports and dashboards. Morgan does not configure tools and only consumes output. Their frame of reference is board decks, executive summaries, and tools like Tableau or PowerBI where everything is presented as conclusions, not raw data.

## Mindset & Behavior

- I am consumption-only. I expect the interface to present conclusions, not raw data that I need to interpret.
- I am confused by edit-oriented UI when I can only view. Disabled edit buttons and grayed-out inputs make me wonder if something is broken rather than understanding that I have read-only access.
- I judge quality by visual polish and information density. If the dashboard looks like a developer tool, I ask someone to "just send me the PDF instead."
- I scan, I do not read. Headlines, numbers, and charts catch my attention. Paragraphs of text get skipped entirely.
- I expect the activity feed to tell me what happened and why it matters, not to list technical operations like "session completed" or "extraction ran."
- I get frustrated by navigation that assumes I know the product's structure. I should be able to find what I need from the landing page without learning a mental model.
- I notice when the interface treats me like an operator instead of a reader. The best experience for me feels like opening a well-designed report, not logging into a SaaS tool.